Although part of the service industry, personal trainers are probably unique. (aside perhaps from education). Unique in the sense that obtaining results from our services requires more work on you - the customers - part than ours.

This means that your outcome, in this case results, in both quality and time are determined largely by you.

Don’t confuse this with a lack of skill to our job, or that a variation in standards across the industry doesn’t exist, it certainly does.

As an adult the onus will be on you to bear the daily responsibility to make the necessary changes to achieve your objectives.

This, of course means that ‘results will vary’ across even each trainers clientele. This means there are people who don’t get the results they were expecting. 

You likely won’t see that written in many other fitness marketing copy.

According to our website stats, now more than half of you are reading this on your mobile. Technology has fed more information than you could ever hope to consume directly to your hand. 

Blockchains, online banking and shopping, go-cars etc. Technology that all exist to reduce task times. 

In this age of instant gratification, there doesn’t yet exist a shortcut that will substitute hard work and consistency in both nutrition and physical activity to elicit changing body composition.

With all that aside, there are plenty of reasons to hire the services of a trainer or a coach.

We can save you time.
There is as much poor information across all mediums as there is good. This makes it very difficult to discern the good from the bad and ugly. We can help cut through this and get you on the path to making the changes that actually ‘work’.

We can save you potential injuries
Most bad experiences in the gym in terms of injury could probably have been prevented with some guidance on technique. We can also teach and programme around injury and/or restrictions.

We can build your confidence
Gyms are intimidating places, when you arm yourself with knowing what to do and how to do it, you’ll be a step ahead of most gym-goers.

We can provide lasting skills
If a trainer is worth his or her salt they ought to be able to instil nuggets of information on fundamentals that have stood the test of time and that knowing will last you a lifetime, both with regards training and nutrition.

We can provide different solutions
There’s no ‘one size fits all’ approach and there are plenty of ways to skin a cat. It’s our job to find solutions that work for the individual.

We can save you money
We’ve had plenty of clients who have wasted sometimes thousands on crash diets, supplements and other well marketed less than useful solutions.

We can provide flexibility
Some people have plenty of time and desire to train, others have very limited time, space and access to equipment. Though in some cases this may be a limitation it certainly doesn’t mean results aren’t possible.

We can make life easier
Becoming stronger and more mobile means that everyday menial tasks get easier, carrying shopping, playing with your kids. More energy = more productivity.

We can help you set an example
If you’re a parent the best thing you can do is lead by example. We all know the issues we have with obesity here. The statistics all bear out that if you become obese as a child it’s an uphill battle for later life. 

We can help you deal with sickness
There’s an unfortunate reality to life, we’re all going to get sick at some point. Your physical health will be a huge determinant of how well you deal with that. Physical activity is medicine.

We love to see people get results, we are inspired by those who have a willingness of effort and work and accept the responsibilities that are involved.

Exercise for weight loss

We’ll tackle this one first because by a country mile the majority of people who walk through the doors of any gym or start exercising are doing it to primarily look better.

Though we’re going to focus on exercise, we want to make it very clear that you cannot outrun your fork. If you’re overweight and your nutrition isn’t in order then exercise will not help with your weight loss. 
A closer look at some of the studies make it clear that exercise has a depressingly low effectiveness for weight loss, despite some sensationalist headlines.

There’s no doubting that exercise could be described as the single best drug in the world, but it is not a weight loss drug. We say that not to discourage you from exercise but rather to value the unbelievable benefits of exercise regardless of weight.
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​Ok so we’ve gone through a lot of popular diet plans over the last week or so, and if you’ve been reading along the fog should be clearing with regards commonalities.

All of them, put some restriction on your overall intake (and therefore calories). This is dieting 101, if you haven’t managed to get yourself into an energy deficit then no amount of super foods will do the trick. 
The good ones will also put a focus on primarily whole foods and an emphasis on higher daily protein and fat intakes. This is also important from the perspective of regulating both hunger and blood sugar.

There are people who have succeeded on every diet vogue in books and on the internet, you’ll never hear of those that failed, of which you can be sure there are plenty.

Find something that works for you, your lifestyle and tastes. It still won’t be easy, it will still require consistency and discipline, but setting your diet up properly will have a profound effect on your results over the long term.

Need help with this? Just drop us a line or comment below.

The vast array of benefits that exercise offers extends well past weight loss. A lack of it has far reaching negative implications too.

Exercise is possibly the single most important modifiable determinant of your health. 
There’s nothing you could do that would help and benefit your health more than regular exercise. Over the next week we'll take a look at some of the biggest effects along with some practical applications.
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